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World Book day – The Estate Agent version!


As its world book day this week, we thought we’d compile a list of the best books recommended by some of our clients which are a must-read if you’re in Estate Agency or are aspiring to be.



1. First, on our list is Psycho-Cybernetics written by Maxwell Maltz. Stuart Simpson of Simpson Estate Agents says, “This is my all-time favourite book”.

"Psycho-Cybernetics is a classic personal development book. Most of the current speakers in the area of personal development, including Zig Ziglar, Tony Robbins, Brian Tracy, and others owe a debt to Maxwell Maltz for the foundation of their material. The psychological training of Olympic athletes is also based on the concepts in Psycho-Cybernetics. Thousands, possibly millions, of people have benefited by putting these ideas to work. Put Psycho-Cybernetics on your '"must-read'" list." Michael C. Gray, Profit Advisors










2. Second on our list comes recommended by Paul Broomham, Commercial Director of Alexander & Co who recommends The 7 Habits of Highly Effective People. He says, “usual suspects in recommended business books but always relevant and whenever I read (listen to) these they are always relevant and make me rethink at least one thing going on in the business at the moment”.

“According to Steven R. Covey, to live with security and wisdom, and to have the power to take advantage of the opportunities that change creates, we need fairness, integrity, honesty and human dignity. Quite a tall order when you consider that most of us live our lives in a permanent state of flux, questioning our ideals and values and fighting a daily battle with the lack of self-confidence that stops us from taking risks of any kind. But, in The Seven Habits of Highly Effective People, Covey manages to make it sound as if changing the way we look at ourselves and the world around us so that we can become more successful both personally and professionally an absolute doddle. He defines the "habits" as "the intersection of knowledge, skill, and desire" and states that the "Seven Habits" of the title are not mutually exclusive, but rather when developed together help to form a well-rounded, sensitive, confident and

an effective human being.”






3. Coming in Third we have a Peter Knight special from the Property Academy who recommends Good to Great. He says, “Good to Great is a must for larger businesses”.

“Five years ago, Jim Collins asked, "Can a good company become a great company, and if so, how?" In Good to Great Collins, the author of Built to Last concludes that it is possible but finds that there are no silver bullets to greatness. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They finally settled on 11--including Gillette, Walgreens, and Wells Fargo--and discovered common traits that challenged many of the conventional notions of corporate success. Making the transition from good to great doesn't require a high-profile CEO, the latest technology, innovative change management or even a fine-tuned business strategy. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner. Peppered with dozens of stories and examples from the great and not-so-great, Collins lays a well-reasoned roadmap to excellence that any organisation would do well to consider. Like Built to Last, Good to Great is one of those books that managers and CEOs will be reading and rereading for years to come. Harry C Edwards”







4. Our fourth entry is What Got You Here Won't Get You There: How successful people become even more successful written by Marshall Goldsmith. This comes highly recommended by Anthony Gibson, Estate Agency & Prop Tech Consultant and former Managing Director of Romans estate agent.

“As the reader, we think: 'How on earth will Marshall conquer this one?' A bit like the A-team: the odds seem impossibly slim, and yet he always pulls it out of the bag. (Management Today)”.

Your hard work is paying off. You are doing well in your field. But there is something standing between you and the next level of achievement. That something may just be one of your own annoying habits









5. Up next we have a recommendation from Matthew Bates Managing director of Davis Tate. He is quoted saying “It’s an old one but it’s good, Moments of Truth by Jan Carlzon”.

The president and CEO of Scandinavia Airline's detail on how to restructure an organisation so that customer needs to take priority, how to best utilize employees who deal directly with customers, and how to increase employee motivation.

"The best book on leadership by a CEO."--John Naisbitt, author of "Megatrends






6. For our Sixth recommendation, it comes from our very own Jake Holt who recommends The Chimp Paradox. He said “The Chimp Paradox by Dr Steve Peters. I've read it a couple of times, several years apart. The reason why I like it without going too deep is that anyone who does read it always takes something away from it, or several. Favourite quote "Anything in life is only as important as you want it to be"... which can be applied to anything, for anyone.”

If you want to know, in general terms, about the psychological techniques that Bradley Wiggins used in the Tour de France that helped him win, you can find out through this book, The Chimp Paradox by Dr Steve Peters --Richard Bacon, Radio Five Live





7. Our number 7 spot is reserved especially for our boss, Nicola Broomham. Nicola recommends Crap CV’s by Jenny Crompton. She’s been quoted saying “I spend a huge part of my day looking at terrible applications and CV’s. This book reminds me that they can always be worse”.

“From overly honest cover letters, embarrassing typos, and mortifying personal revelations, to awkward interview questions, misplaced self-confidence, and, of course, outright lies.


This hilarious collection of shockingly dreadful job applications, crap CVs and excruciating interviews will have you laughing out loud, while also making you feel so much better about yourself - because at least you weren't ever this bad.











8. Up next we have a recommendation from Sam Hunter CEO of Homesearch. He recommends Choose Yourself by James Altucher. His quote consisted of “(Double fist bump emoji)”.


New tools and economic forces have emerged to make it possible for individuals to create art, make millions of dollars and change the world without “help.” More and more opportunities are rising out of the ashes of the broken system to generate real inward success (personal happiness and health) and outward success (fulfilling work and wealth).









9. It’s time for number Nine which comes indirectly from yours truly, Myself. Not only do I love this book because I am a huge fan of trainers, but it is a refreshing and interesting journey that shows what the journey to the top looks like.

“In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today."









10. Next up we have a recommendation from Chris Holroyd, CEO of Holroyd's Estate Agents. He recommends E-Myth "E-Myth really allowed me to view things from a different perspective and has changed my views on ways to run a business specifically working on it rather than in it."

Voted #1 business book by Inc. 500 CEOs.

An instant classic, this revised and updated edition of the phenomenal bestseller dispel the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.





11. And last but by no means least we have a recommendation from Asad Riaz CEO of Location Location Estate Agents. He recommends Mindset - Updated Edition: Changing the Way You think To Fulfil Your Potential by Dr Carol Dweck. He said, “This book is about growth mindset, which is something I think is hugely important. I believe always the student never the master”.

“World-renowned Stanford University psychologist Carol Dweck, in decades of research on achievement and success, has discovered a truly ground-breaking idea-the power of our mindset.

Dweck explains why it's not just our abilities and talent that bring us success-but whether we approach them with a fixed or growth mindset. She makes clear why praising intelligence and ability doesn't foster self-esteem and lead to accomplishment but may jeopardize success. With the right mindset, we can motivate our kids and help them to raise their grades, as well as reach our own goals personal and professional. Dweck reveals what all great parents, teachers, CEOs, and athletes already know: how a simple idea about the brain can create a love of learning and a resilience that is the basis of great accomplishment in every area.”


There are so many great books out there to grow yourself and your business, What's your favourite one and why?




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